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Philosophy & Vision

It is often said that the personality of an organization flows from the top. Examine a functional organization and you will find clear vision, integrity, and an emphasis on teamwork at the top of the organization. Versatile Asset Management solidifies its management philosophy in a paradigm referred to as the "Virtuous Cycle"

Virtuous Cycle

Development, Construction & Operations

We understand brand standards, building codes, different construction techniques, and the complex and interconnected technology that goes into a successful hotel.

  • Pre-opening services for hotels

  • Large full-service hotels

  • Emerging-brand properties

  • Independent hotels

  • Hotel operations for hotels

Operational Intensity

  • Laser-focused on Net Operating Income

  • State-of-the-art systems & resources

  • Best-in-class senior leaders

  • Centralized service delivery efficiencies

  • Bending the cost curve

  • Decreased operating expenses in 2015 for our portfolio by 2.4%, whereas national average expenses increased 4.2%

  • Versatile Asset Management's guest satisfaction scores improved during this same time period

  • In its application at Versatile Asset Management, the Virtuous Cycle defines a Win-Win philosophy. Associates win. Guests win. Investors win. The diagram depicts this philosophy, and it all begins with the core of the organization - The Associate

  • The Virtuous Cycle is a roadmap that simply and elegantly keeps all of us at Versatile Asset Management focused on how we manage our business to assure success for our associates, our guests and our capital partners

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  • The foundation of the cycle is our commitment to doing business the way it should be done: with vision, commitment and the highest integrity, top down through every level of the organization

Expert Relationship Managers

We appreciate the value of relationships...with guests, with employees, and with brands. Our level of personal engagement maintains a clear line of communication and accountability amongst all parties

  • Hotel Brands

  • Capital Relationships

  • Demand Generators

  • Vendors

  • Competitors

Intelligent and Strategic Market Approach

  • Versatile Asset Management carefully analyzes the “true” competitive set assessing each Hotel's current performance and potential

  • Our team understands the exceedingly complex distribution channel landscape

  • We invest the resources necessary to understand market dynamics and demand shifts

  • We craft the Hotel's marketing plan identifying the key demand generators and deploying the right strategies to own them

  • We provide 16-hour/day revenue management leadership

  • We actively manage frequent guest programs so that redemptions achieve the highest revenue potential and our participation in optional programs delivers the optimal ROI

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