Strategic Core
Strategic thinking is not just about the big picture. It's also about anticipating what could go wrong before it does. Strategic thinking is not just done periodically and only by high-level management. At Versatile Asset Management, we want all our associates to think strategically. It's an ongoing, dynamic process. Strategic thinking is at the core of what we do in all aspects of our business. We plan for growth and success. We anticipate problems and fix them once.
The basics of our strategy are that we:
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Know our guests
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Attract and retain loyal associates who excel
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Understand and respond to our market
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Outperform our competition
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Use technology to our advantage
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Actively participate in the communities in which we do business
These basics ensure that we are successful; they solidify our profitability by meeting our objectives. We develop a family of associates who are empowered to challenge conventional wisdom and break-through constraining mindsets. Our associates problem solve creatively by thinking outside of the box.
Vision, Commitment & Integrity
Mission
The Versatile Asset Management operating mission statement has four essential components:
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Friendly service in a courteous and helpful manner
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Providing guests with a superior hotel product
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Create a workplace environment that promotes training and encourages loyalty
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Achieve financial objectives in order to enhance job security and reward valued associates
Principles
Our Guiding Principles are the source of our company culture:
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Maintain assets at the highest quality
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Empower staff members to exceed guests' needs
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Nurture relationships with customers and capital sources
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Achieve optimum financial performance
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Adhere to the highest ethical standards
Our Goals
Our goals are simple and clear, they drive our actions every day.
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Manage assets in a manner which will optimize durable financial returns.
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Cultivate a dedicated team of skilled associates taking pride in their work and who are aware of the importance of repeat customers.
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Perpetuate a virtuous cycle wherein satisfied associates contribute to associate retention which delivers customer loyalty and enhances each hotel's profitability.